Educating Houston’s LGBTQ community about HIV prevention and treatment.
HIV cases among LGBTQ African-American and Hispanic populations has become one of the top health crises in the Houston area and the southern United States. In response, the Houston Health Department launched a comprehensive strategy and unified advertising, social marketing and digital branded campaign called “I am Life.”
Through personal stories of 21 real-life Houston LGBTQ ambassadors, this city-wide campaign seeks to educate Houstonians about HIV treatment and prevention as well as remove the negative stigma around those who participate in HIV treatment. VISION joined Gilbreath Communications in this life-saving effort to stop the spread of HIV in our city by creating Houston’s first-ever HIV prevention and awareness educational campaign—helping LGBTQ Houstonians live ON.